Wall Street Journal has an interesting article on social media marketing and definitely makes some good pointers for your next client presentation. It starts off with the usual rant i.e. Web 2.0 offers a remarkable new opportunity to engage consumers, if only they knew how to do it. That’s where this article aims to help. It interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, it identified a set of emerging principles for marketing in the Web 2.0 era:buy valium without prescription
- Web 2.0 tools can be used to do what traditional advertising does: persuade consumers to buy a company’s products or services.
- Web 2.0 as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past.
- Blogs, wikis and online communities are among the tools that companies are most commonly using for marketing.
Infact, it guides Web 2.0 Marketers through a 7-step approach to garner effective results from Social Media Marketing programs: