Interactive Marketing Blog

There is a definite correlation between economic recession and increasing customer service. Atleast, premumably it is. Even so, it can act as a good strategy to increase your customer service levels since its not going to hurt anyone much – neither the company nor the customers. Infact customers will find it more gratifying as they seek more respect and wanted to be treated as individuals rather than mere “Targets“.

Few days back, these two leads from WSJ & Lifehacker shows exactly how companies are aligning themselves to customer needs with innovative designs.

From Lifehacker:

Amazon Frustration-Free Packaging, a multi-year initiative designed to alleviate “wrap rage,” features recyclable boxes that are easy to open and free of excess materials such as hard plastic clamshell cases, plastic bindings, and wire ties. The product itself is exactly the same—we’ve just streamlined the packaging. (Read more..)

From WSJ:

…US’s second largest airline by traffic – United Airlines plans Wednesday to launch a next-day luggage service designed to raise fresh revenue while giving passengers a more reliable way to ship stuff without schlepping it through an airport. (Read more..)

Getting back I remember Valeria Maltoni sometime back wrote about reasons why customer service fails. Now employing simplicity for your customers will work wonders if executed perfectly.

So pointing fingers for failed customer service doesn’t make any sense. So employing easy and hassle free customer service and reducing customer pain points in times like these when economy is looking at gloomy days ahead can work as a wonder potion for companies.

Image Courtesy: Flickr