The list aggreagates the best business books of 2008 according to Fastcompany.

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The titles that follow run the gamut of what Fast Company covers: Innovation, creativity, design, sustainability, technology, advertising and marketing, global business, and entertainment.

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The theme running through them is that new ideas are the lifeblood of business, and the process of finding and sharing new ideas is essential to success.

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So here are the best business books for the year 2008 (not in any order):

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1. THE BACK OF THE NAPKIN by DAN ROAM

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We’re fond of books that open our minds to new ideas. But how do you then communicate those ideas to others? Enter Dan Roam. He shows you how to create simple drawings—that you can do even if you don’t have any talent for sketching—that are simple but effective tools in breaking down complex notions and letting you share an idea across cultures and levels of expertise with aplomb.

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Price: $24.95 $16.47 (Updated from Amazon)

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2. THE BIG SWITCH by NICOLAS CARR

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You’ve heard about cloud computing, but Nick Carr helps you understand it in a way you haven’t before. Using the shift to the electric grid at the turn of the last century as an analogy, Carr lays out a surprising future of utility computing and its ramifications for business and society.

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Price: $16.95 $11.53 (Updated from Amazon)

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3. BUYING IN by ROB WALKER

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Our consumerist society is awash in marketing, and no one has thought more critically and intelligently about it than Rob Walker. Buying In chronicles the shift to what he calls “murketing,” or marketing that’s parading as not-marketing, and tells compelling stories of the 21st Century’s most deft purveyors of it. This is one of the few “business” books where the ideas that hold the stories together are as captivating as the stories themselves.

Price: $25.00 $16.50 (Updated from Amazon)

4. EARTH: THE SEQUEL by FRED KRUPP & MIRIAM HORN

Krupp, president of Environmental Defense Fund, leverages his tremendous clout at the intersection of business and sustainability to take us on a survey of the innovators trying to solve our energy crisis and make a boatload of money in the process. In one book, you’ll get significant insight into the opportunities and challenges behind solar, biofuels, clean coal, and more.

Price: $24.95 $16.47 (Updated from Amazon)

5. ICONOCLAST by GREGORY BERNS – 

Advances in neuroscience, driven by functional magnetic resonance imaging that lets researchers watch brain activity as never before, have given us remarkable insights into how our brains work. This fascinating work lays out where great ideas come from, how our brain often works against us, and what we can do about it to seize the day.

Price: $29.95 $19.77 (Updated from Amazon)

6. EYES OPEN SERIES (another link) by IDEO

Although these books are technically travel guides (the first two are for New York and London), they’re really exercises in opening your mind to new experiences and ideas. Flip through their beautiful, distinctive color photographs and you’ll not only see these cities in a new way, but you’ll realize that there’s a different way of viewing the world around you.

Price: $22.95

7. THE PIXAR TOUCH by DAVID A. PRICE

I suppose it shouldn’t be surprising that the story behind the most successful storytelling factory in recent times—Pixar—is as good a tale as any of its animated features. The story begins in the late 1960s at the University of Utah’s cutting-edge computer science department and wends its way through 25 years before becoming an overnight success with Toy Story. As Price writes, the Pixar story reminds us of the economist Joseph Schumpeter’s statement that successful innovation “is a feat not of intellect, but of will.”

Price: $27.95 $18.45 (Updated from Amazon)

8. SWAY by ORI BRAFMAN & ROM BRAFMAN

The pioneering work of Nobel Prize-winning economists Daniel Kahneman and Amos Tversky has led to a number of books that consider rational and irrational behavior in a new light. The Brafman brothers tell the story of irrational behavior in business and life and how we can combat it with sharp anecdotes and a light touch. Don’t be swayed from the irresistible pull of the bookstore to check it out.

Price: $21.95 $14.93 (Updated from Amazon)

9. THE WHITE TIGER by ARAVIND ADIGA

ou could read 200 non-fiction books on India, its hypergrowth, and its impact on society and the world, and none will sear images and voices into your brain the way Adiga’s Booker Prize-winning debut novel does. Its narrator, Balram Halwai, tells the story of his own bootstrapping rise from a poverty-stricken youth to entrepreneurial success in the country’s high-tech sector. Ruthlessness drives this Indian Sammy Glick, but one can’t help be transfixed by his charm and the power of do-it-yourself pluck over corrupt cronyism.

Price: $14.00 $8.40 (Updated from Amazon – Paperback Edition)

10. X SAVES THE WORLD by JEFF GORDINIER

This arch, funny meditation on the “forgotten” generation wedged between baby boomers and millennials tells the story of being liberated by being underestimated. You could do worse than Stephen Colbert, YouTube, and some guy named Barack Obama as proof that GenX may, in fact, be changing the world.

Price: $21.95 $5.49 (Updated from Amazon – Bargain Price, Hardcover)

My pick for the next read is Aravind Adiga’s “The White Tiger”. Though have kept Seth Godin’s “Tribes” and Malcolm Gladwell’s new release “Outliers” in my mind to finish up.

By the way, if you are wondering where to get these books in India since most of these books are yet to be seen in Indian bookstore, then you can check out LandMark Bookstore and The Storez. They can be quite good in giving you a good deal.

Source: Fast Company

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