Recently I was going through one of India’s online digital news content sites where I stumbleupon this. Below is the job content of a “Social Media Marketing Evangelist”. Why this interested me if you ask, then my answer is clear one- I never thought that India has yet grown into a Social Media Marketing bedrock where EVANGELISTS are required. But it seemed like I was wrong to some extent. Even though we have not reached the critical mass of using SMM in our communication strategy but surely it has gained some amount of traction.

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Below is the job description of a Social Media Marketing Evangelist required by some Indian SMM company. What excited me is the last couple of lines on the experience column i.e. “Deep Passion for Social Media is MUST”. I believe that “Passion” is one thing without which a Social Media Evangelist can’t pull the rabbit out of the hat since the very crux of Social Media is formed to democratize the participation of customers. So passionate marketers can always create loyal evangelist customers since the birth of social media was due to the long list of unattended customers who were never heard or given any due attention in the old marketing communication process.

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Skills & Knowledge:

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• Deep knowledge of social media tools and technologies, including Technorati, social bookmarking, tagging, dynamics of XML and blog publishing

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• Exceptional Communication (both listening and writing) Skills

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• Relationship Building Skills

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• Creative Skills

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• Analytical Ability

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• Graduate (MBA preferred) with 3 years+ experience in Online Marketing


• Experience in social media marketing including Blogging, Discussion Forums marketing, PR and Article Marketing.

• Strong understanding of Web design, applications, navigation, Web 2.0

• At least an year of experience in serving SMM customers

• Deep Passion for Social Media is MUST

• MUST be an active participant in the Social Media Sphere

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