Interactive Marketing Blog

It’s like a mandate that you are ought to have a vision before starting any venture. Not that I don’t believe it but there is something much bigger, better or simply more important than that.
This story from Church of the Customer moved me deeply. Its about a small time upcoming shoe making company called [...]

Is the hype on the latest search kid on the block i.e. CUIL over? Though I may assume it should be but still it isn’t (Me going by the trending topics of Summize- oops now Twitter Search on 29th July,08 also). So here are my own perspectives. You may not agree with me here but [...]

Today, technically speaking I completed one year of blogging. Learnt so much and yet so much to learn.
Would take this oppurtunity to thank all my readers who have been reading my blog and commented, criticized and even appreciated me in the process. Believe me, it has a great journey all the way and I [...]

Click to enlarge the image above.

Internet Generation (or Net Gen) can be classified into 3 broad categories:

1. Wiki Generation
2. B.S.O.S. (Bright & Shiny Object Syndrome) Generation
3. Baby Boomers Generation

First of all, understanding the SOS-CAR model, we have to first see what all activities are being performed by internet users. The [...]

A VERY interesting & innovative approach by Len Kendall to solving Twitter’s service woes (See the inset picture above). Could this be the future of “Community-led business model monetization?” (via Joseph Jaffe). After my last post on Twitter, I feel initiatives like these, though may not turn out to be money churners but surely is [...]