The report is out. Economic Times’ Brand Equity has published the list of India’s Most Trusted Brands Survey.

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The top ten brands are :-

  1. Nokia
  2. Colgate
  3. Tata Salt
  4. Pepsodent
  5. Ponds
  6. Lux
  7. Britannia
  8. Dettol
  9. Lifebuoy
  10. Vicks
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The top ten service brands are

  1. LIC
  2. Airtel
  3. State Bank of India
  4. Reliance Mobile
  5. BSNL
  6. Tata Indicom
  7. Indian Oil
  8. Hutch/Vodafone
  9. ICICI Bank
  10. Bank of India
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Ok. We have reached to this point. Now what? As in what can we infer from this survey results. I somehow see some pattern/trend in the results. First, most of the top ten trusted brands are those which belong to FMCG category. Second, most of them slap those irritating “please buy me ads” on our face every where we go, so recall would be high for them. Third, remember recent IPL (Indian Premier League) where Nokia co-authored the Kolkata Knight Riders story along with endorser Shah Rukh Khan. So visibility is high.

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So is there any correlation between ads slapped onto our face and brand recall. Now one suggestion would be please go back to their balance sheets and see how many of these brands are making profits to that extent since quantitatively speaking they should make huge profits since they are most trusted ones amongst consumers.

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So last question is do they truly reflect our true trust on these brands remembering the fact that No.1 trusted brand Nokia was in middle of a much heated debate about “Overheating of Battery”. So the old marketing adage “Under-promise & Over-Deliver” doesn’t work in this context. What a co-incidence?

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Anyway congrats from my part to figure in such a list (pun intended!).

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