Interactive Marketing Blog

If you can read what is written in the inset picture, then the idea of empowered customers would be easier to understand.
The old proverb says “Pen is mightier than sword” and I believe the maxim is most true in case of irritated, disgusted and frustrated customers who wants to pay back hard to those nosy [...]

The report is out. Economic Times’ Brand Equity has published the list of India’s Most Trusted Brands Survey.
The top ten brands are :-

Nokia
Colgate
Tata Salt
Pepsodent
Ponds
Lux
Britannia
Dettol
Lifebuoy
Vicks

The top ten service brands are

LIC
Airtel
State Bank of India
Reliance Mobile
BSNL
Tata Indicom
Indian Oil
Hutch/Vodafone
ICICI Bank
Bank of India

Ok. We have reached to this point. Now what? As in what can we infer from this survey [...]

Endless Innovation: Online Trends

View SlideShare presentation or Upload your own. (tags: trends innovation)

The slides gives a brief overview of 4 major trends that are creating new opportunities in business. Some of these trends are a synthesis of existing developments and ideas, while others are so brand new, they haven’t even been named yet.

The slide broadly [...]

Sachi and Lee LeFever of CommonCraft does it again with “Social Media in Plain English”.
Oh, by the way, if your are still thinking what the hell is Social Media and why is media and people like us from the blogging fraternity are going bonkers (if I may say so), then definitely this 3:44 minute brilliant [...]

It seems like my work schedule has a deep repercussion on my blog posts. Still trying to manage it
Now getting back to this post, found an interesting study from the field of academics. Erik Ottoson from Uppsala University has some interesting insights on consumer behavior. The topic being “Seeking One’s Own: On Encounters [...]