Interactive Marketing Blog

This week will be more of packing and travelling since I’ll be moving to Mumbai to join my new employer “Godrej“. So this has direct repurcussions on my blogging. That means blogging will be dry this week. But promise to come back next week, pronto!
Oh, by the way, my joining is on 5th june and [...]

This week I thought I will use my blog not only to post marketing or technology related info but use it for some real-time data analysis. One of the primary reasons I took the opportunity of using my blog is to satiate my innate desires to understand any issue from 3 important aspects: Logic Building, [...]

TechCrunch│Analysis of Microsoft “Live Search Cashback“ – Today Microsoft took a bold move in search adverising space with “Live Search Cashback” product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users. The TechCrunch analysis gives a indepth preview into what is brewing as “Search [...]

Few days back, got this mail as part of my MarketingProfs newsletter. The topic was “Getting Results with Social Media: Q&A with Lena West“. Though every now & then, we all marketing and social media enthusiats get emails like this but this one somehow struck some chord which prompted me to include a part of [...]

There are primarily 3 kinds of marketing moves that decides your future standing.

Marketing steps which are taken only after your competitors have taken which somehow makes you feel that it provides you the cushioning.
Marketing moves which make things happen; makes you remarkable.
Marketing steps which are taken only after wondering what happened.

Now in [...]