Interactive Marketing Blog

Brands & recession are quite interesting if seen together. Don’t get me wrong here. I’m not at all in favor of recession (be it economic or my blog post droughts), but something interesting happens to most brands during recession and more so on how they are handled during those times.
One [...]

Social networking is here to stay. I remember some of my friends and colleagues arguing over the demise of social networking in India (that too some even went to the extreme of giving me a deadline too).
But as far as I’m concerned I don’t agree to them. Though I believe that the form of acceptance [...]

After a month long vacation and staying away from blogging, the first thing I would like to say is three words to all the readers of this blog: Apologies and Thank you. Apologies since I could not post all this while and thank you for your patience especially to all those who check [...]