Interactive Marketing Blog

I have been observing Google for quite sometime now and so have you I guess. One of the interesting facts about Google has been it’s changing logos. Today is World Earth Day and as usual Google changed it’s logo or signage so as to say. It’s a great PR activity I must say to [...]

India Premier League is underway from 18th April, 2008 and I believe Indian cricket fans have a real treat to watch all those exciting cricketers playing under eight teams created accordingly. I won’t go into the details of hows, wheres and whats of the IPL (follow the link to know more) as I believe people [...]

“I wanted to be a doctor” when I was a child. At least this preoccupied me in my childhood. But I turned out to be an engineer and later a management graduate. Isn’t this interesting? Most often than not we turn out to be something which we never thought we would be.
The parallel to marketing [...]

How do you listen to your customers? The traditional customer service model worked more through auto-generated email messages which generally gets dumped in trash-can, a suggestion box like you must have seen in most fast food joints or even a customer service toll free number in case you want to say “your service sucks!”. So [...]

I have been thinking for a while about product packaging and their designs a lot. How is it affecting consumers’ perception and influencing their purchasing behavior and stuff like that? Now let us do some amount of mental exercise for a moment? Don’t get me wrong here. This post is something which you don’t need [...]