Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for April, 2008

Two sides of Marketing

April 30, 2008 By: Sampad Swain Category: Marketing

Marketing with the help of advertisements are more often than not slapped onto your face through television, billboards, radio, web…blah blah. It’s not that you want to see a baby diaper ad while watching an important news or a bank boasting about its services which is anyway crappy most often while you are intensely watching [...]

Negative × Negative ≠ Positive in Business

April 28, 2008 By: Sampad Swain Category: Digital Branding, Microblogging, Random Thoughts, Social Media, Web 2.0

If you don’t have a driving license, will you get caught?…though the answer is obvious “NO” as you are not driving, but the word “NO” has a deep rooted connotation attached to it, if thought from a business point of view. For example, take these instances:

Does your customer write you back about your product/service?
Do you [...]

193 Creative Marketing Ideas

April 25, 2008 By: Sampad Swain Category: Advertising 2.0, Marketing, Online Marketing, Strategy

Some crafty stuff by Sam Decker in pulling the list of 193 Creative Marketing Ideas ranging from Advertising, customer service, direct marketing, online Marketing etc…you just name it! Kudos to Sam for pulling this creative marketing stuff.
I’m sure you will find something interesting in Sam’s lengthy list.

193 Creative Marketing Ideas – Upload a Document to [...]

Eureka Bar: 8 Lessons for & from a Bookstore

April 24, 2008 By: Sampad Swain Category: Marketing, Strategy

I just love reading books. It’s not that I’m a big enthusiast but whenever I get some time, I’m into it. So this habit of mine usually takes me to a place where I personally feel very relaxed i.e. A Bookstore. Though trust me I used to hate going to the library when I was [...]

Why Indian Retail Business may have a lean summer?

April 23, 2008 By: Sampad Swain Category: India, Industry News, Marketing, Random Thoughts, Trend Spotting

I just can’t keep my eyes off from cricket this summer. It’s been the center of attraction and many debates between people. I even went on to post on the recent Indian Premier League (supposedly the biggest ever in terms of money of course). So in this recent frenzy it seems everyone is making money [...]

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