Interactive Marketing Blog

When was the last time you saw “Customize your homepage” tab in a website. BBC has got into the action it seems. Now this is what I call leveraging the “Power of Web 2.0″: True sense of engaging, collaborating and making the viewers a part of the BBC community. And I surely don’t know [...]

Though, I generally don’t write about any industry specific news (though from now on I will), but this one shook me. Pharmaceutical companies spend about US $60 billion every year marketing drugs which is about twice the amount spend on research & development (R&D).

Yet we know next to nothing about where this money is [...]

Now this is what I call biking is all about (though parental guidance is necessary). Still Bajaj Auto has done it, I must say. Tagged as “PulsarMania“, the campaign demonstrates the Pulsar’s power, aggression and grace in a never seen before manner. Shot in Cape Town, the stunt team comprises the best riders across the [...]

According to a report <link here>, Indian web 2.0 industry excluding the established, large global players like Orkut, YouTube, Flickr, Wikipedia et al, Indian 2.0 start-ups have a combined user base of about 1.5 million users.
Now a blogger has an interesting take on this abysmal data. After some amount of number crunching, it says:
Assuming an [...]

CNET Networks conducted a three-part study called “Understanding Influence, and making it work for you” (Download here). It explored the structure of social networks, methods of acquiring information and the motivations for giving/sharing/influencing others. Guy Kawasaki explains the basic tenets of the study in his blog post.
But what I was interested in is the [...]