Now the question is, shouldn’t the best search technology win no matter what the language? Yes it should, in a world where people are logical and not exposed to any sort of media. But humans are influenced by all sorts of media and their thinking & rationality is somewhat bounded around its contours.
So these figures tell a different story about human “online search” behavior. Marketing and to some extent culture is playing a big role in selecting an online search medium (unless it’s Google).
Some of major reasons are:
- Better content: Search engine fragmentation and that too localised search engines are providing better and relevant content than others.
- The long tail becoming fatter: The long tail of search engines have started to grow longer & fatter. Think how many search engines we were exposed to a year back and how many now. More to that, better marketing of these niche yet mostly relevant sites is providing traction for them too.
- The old population thing: Asian counterparts are generating increase in online users; e.g. China can boast highest online users as their base population is huge. So marketing along with whole culture is working for these sites.
- Blekko: David versus Goliath in SearchLand
- Google’s “Don’t be Evil” mantra – Holy shit
- Google knows about you
- A “Tag” a day keeps the Google™ away
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