Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for January, 2008

Analogy between Human Body & Business

January 31, 2008 By: Sampad Swain Category: Marketing, Random Thoughts, Social Media, Strategy

The picture above says it all; about management, marketing, sales, design, all new social media or SEO etc. By & large, every facet of modern day business can be explained with this model.

Drawing inspiration from the human anatomy, it is interesting to watch that every part works in tandem to bring coherence to our [...]

*This has got to stop* – Where is Social Media heading?

January 30, 2008 By: Sampad Swain Category: Social Media, Social Networking, Trend Spotting, Web 2.0

This week has been quite hectic and the week is not over yet. Yikes..!! So “less blogging is the outcome“. So won’t be able to post that much. Meanwhile I stumbled-upon this Facebook group which is named “This has got to stop”.
The group description says:

“I DON’T WANT TO BE A VAMPIRE
I DON’T WANT TO BE [...]

Marketing & Culture effects on Search Engines

January 25, 2008 By: Sampad Swain Category: Interactivity, Marketing, Online Marketing, Strategy

The ComScore results are out for top-10 global search engines. Interesting results for Chinese search engine major “Baidu“. The figure below tells the story.
But interestingly local search engines are doing very well w.r.t. their western counterparts, considering the fact that they don’t use Roman alphabet.
Now the question is, shouldn’t the best search technology win no [...]

Bollywood going digital through mobile phones

January 24, 2008 By: Sampad Swain Category: India, Interactivity, Media 2.0, Trend Spotting

The elephant is rising from the slumber. India is innovating ways to deliver content through mobile phones. This month, one of Bollywood’s biggest film names is releasing the first ever serial for the mobile phone in India.
Infact, reports say that Indian digital technology has grown to an extent of Rs 44,000-crore ($11 billion) entertainment industry. [...]

Blog, Blog & more Blogs; So where are we heading?

January 23, 2008 By: Sampad Swain Category: Interactivity, Marketing, Random Thoughts, Strategy

The trend has been quite clear for us. 2005 was for blogs, 2006 was for Youtube, 2007 was for Facebook (if I may say so) and 2008…keep guessing. Though I have my money on it. The point here I want to talk about is what blogging has been doing in the business circle. Yeah, it [...]

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