It seems that the difference between a good marketer and a (not so good) marketer depends by and large on the amount of knowledge that he/she possesses. Now for me thats not all. For me it also depends on how the theory that we learn from these books can be practically transformed into real life solutions. Now thats what is required from a neo age Marketer.

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So for all those knowledge thirsty marketers who are always on a lookout for refined knowledge resource, I fortunately came across some of the books which shaped me, guided me, molded me all this while. So this post is dedicated to all those greats who have written those books.

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1. All Marketers are Liars by Seth Godin
The Cluetrain Manifesto by Christopher Locke
3. The Long Tail by Chris Anderson
4. The Search by John Battelle
5. Join the Conversation by Joseph Jaffe

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This list of 5 books have been my best read books of the year 2007 (though the list is not on the priority basis). Hope to read some more like those in the next year. So what are you reading now?

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