We all love Tees. But I don’t know if you have noticed it or not but somehow people love expressing themselves through this little piece of cloth. Take for instance, this company lastexittonowhere who got inspired by some of the most memorable places, corporations and companies in 20th century fiction (Look at the inset picture). Idea is simple; people love to attach themselves to the stories which these signages have to say.

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Time & again, countries (sometimes cities too like “I love NY” campaign have tried to indulge their audience with them. So why should the companies forget this little idea of communicating their companies’ messages amongst their target audience. More often than not, we have seen companies fancying into sophomoric promotion/marketing through distributing tees to their employees. Now get out and spread the message to the larger mass alike.

Some of the reasons why I think that it will work:

  1. Long term benefits in terms of brand recall.
  2. At the end of it all, you are creating audiences who are inspired by the authenticity & transparency of the company’s story.
  3. Don’t forget the WOMM for this sort of communication which has become the lingua franca for neo emergent companies.
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