Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for November, 2007

Google knows about you

November 29, 2007 By: Sampad Swain Category: Random Thoughts, Tech 2.0

My last week’s traveling got better of me, I guess . Now I am in my bed coughing and sneezing. Though I suffered from another kind of syndrome which is not too much prevalent in the medical books. It’s called “Blog Guilt“, since I could not post much last week. My sickness by [...]

Eureka Bar: Backstory as a Marketing tool

November 27, 2007 By: Sampad Swain Category: India, Marketing

Few weeks back, my friend Bozo told me that he bought a new shirt from Peter England (Do check this interactive site, quite interesting I must say). Though this won’t hit the headlines for sure, still it did helped me to write this post in “Eureka Bar“.
I observed an interesting narrative in Peter England (an [...]

Eureka Bar: Brand me and a little bit more..!!

November 26, 2007 By: Sampad Swain Category: Advertising 2.0, Digital Branding, Marketing

We all love Tees. But I don’t know if you have noticed it or not but somehow people love expressing themselves through this little piece of cloth. Take for instance, this company lastexittonowhere who got inspired by some of the most memorable places, corporations and companies in 20th century fiction (Look at the inset picture). [...]

Marketer’s dilemma – Beauty lies in the eye of the beholder

November 16, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing

Advertising has gone to places where no one could ever think off (starting from television-outdoor-internet…). You see them everywhere, I mean every-damn-where. Some time back, in a very bold move, Sao Paulo’s mayor banned all sorts of outdoor/billboard advertising campaigns as a part of the “Clean City” law. That of course puts a lot [...]

A cue to the future for the marketers

November 15, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing, Online Marketing, Web 2.0

Some time back, I stumbled upon a news report of MSNBC saying that many Europeans are choosing internet over TV. And by and large, the same trend follows across the world. It’s as if we are bored of that stupid idiot box. Actually it doesn’t bring dynamism to our thinking anymore (Crap basically). So most [...]

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