Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for October, 2007

Some spoof about viral marketing

October 29, 2007 By: Sampad Swain Category: Marketing

While checking out some of the most famous viral campaigns, I found one of the most interesting snippet. Though FutureLab has covered the topic taking insights of Todd’s campaign on “We didn’t start the viral“, but for me I have a bit different take on it.
First of all, one question that came into my mind [...]

The love for color *Red* in Brand Logos

October 26, 2007 By: Sampad Swain Category: Digital Branding, Random Thoughts, Strategy

Have a look at the picture in the inset. What do you see? Now I know one thing for sure that what do you see the most. Its the Color “Red“. Now the adoration for the color red is expressed in many ways to your loved ones or to not so loved ones
Now [...]

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*Boys will be Boys*…So are marketers like *boys*??

October 24, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing

I read an interesting article in CBSNews today.
“Consider, though, what ‘boys will be boys’ thinking implies about the true nature of boys. The answers typically are astonishingly negative: Boys are messy, immature and selfish; hormone-driven and insensitive; irresponsible and trouble-making; rebellious, rude, aggressive and disrespectful — even violent, predatory and animal-like.”
Now you must be thinking [...]

Brand Building through the power of people

October 23, 2007 By: Sampad Swain Category: Advertising 2.0, Digital Branding, India, Marketing

Now here’s caution for some of the readers. If you are a staunch believer of democracy, then you may not like the conversation following next. Why I am being so sarcastic, you may ask? Actually time and again, we have seen one fact about brands travelling across those hallowed boardrooms to the hands of [...]

Advertisement 2.0 – Creating user friendly online ads

October 22, 2007 By: Sampad Swain Category: Advertising 2.0, Interactivity, Strategy, Tech 2.0

Sometime back Google’s CEO Eric Schmidt told Adage that Google Adsense may hit Facebook. He said
How will those developers get paid for those services? We would like to have our ads in those applications
Now how about this one. Nielsen’s report are pointing downward slide of online ads in august to september 2007. Now is this [...]

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