Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results.Now one of the most interesting things which I find in internet searches is how we get the search results especially in Google searches. Type marketing and you will find wikipedia, marketingprofs etc time and again. Now in my previous posts I have mentioned about how google searches through its spider crawler. Now there is more to it. The video below mentions some of the tricks and trades of the game.

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This video definitely gives some perspectives about Search Engine Optimization techniques. Its basically a technique which leads your website to top of google’s high priority search results. Then definitely the chances of clicking you website increases and since the number of users using google search engine is huge so there won’t be any dearth of users for your website.

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Now if I can employ effective SEO techniques then definitely number of hits in my site will be more. That means that there is higher probability as the advertisments may work in my site. And this is the bottom-line for the internet sites i.e. to get more hits per page which may lead them to higher revenue generation model.

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So cheers to two mavericks named Larry Page and Sergey Brin who revolutionized search engine business model for which people are going crazy to get better off them. Now who wins, only time will tell…

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