Comments on: Gorilla (guerilla) Marketing!!! http://sampadswain.com/2007/09/gorilla-guerilla-marketing/ Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us Wed, 28 Jul 2010 17:46:14 +0500 http://wordpress.org/?v=2.8.5 hourly 1 By: kundan_bhaduri http://sampadswain.com/2007/09/gorilla-guerilla-marketing/comment-page-1/#comment-183 kundan_bhaduri Mon, 17 Sep 2007 22:52:00 +0000 http://sampadweblog.wordpress.com/2007/09/07/gorilla-guerilla-marketing/#comment-183 umm...<br/><br/>Can you illustrate a bit on stealth marketing ? maybe put a more explanatory post ... one with examples.<br/><br/>Also, how does it differ from ambush marketing. Are these two some kind of "condemned" marketing techniques ? Do they work ?<br/><br/>Interested to learn about it.<br/><br/>Another thing about the Bingo and this Dairy milk adverts. I am not sure whether this really appeals to the mass semi-intellectual crowd. From what I comprehend, one needs to observe carefully what exactly is the guy trying to convey, in order to understand the advertisement itself, to get to the product itself...<br/><br/>Not sure whether this would work well in india, for products like... umm, let's say "Dabur Red" toothpaste or "Vicco Turmeric" or "Bajaj scooter" or something...<br/><br/>The idea is, where the target segment is not necessarily the 'intellectual class', does this advert medium work ?<br/><br/>Do post more on this!<br/><br/>Cheers,<br/>kundan umm…

Can you illustrate a bit on stealth marketing ? maybe put a more explanatory post … one with examples.

Also, how does it differ from ambush marketing. Are these two some kind of “condemned” marketing techniques ? Do they work ?

Interested to learn about it.

Another thing about the Bingo and this Dairy milk adverts. I am not sure whether this really appeals to the mass semi-intellectual crowd. From what I comprehend, one needs to observe carefully what exactly is the guy trying to convey, in order to understand the advertisement itself, to get to the product itself…

Not sure whether this would work well in india, for products like… umm, let’s say “Dabur Red” toothpaste or “Vicco Turmeric” or “Bajaj scooter” or something…

The idea is, where the target segment is not necessarily the ‘intellectual class’, does this advert medium work ?

Do post more on this!

Cheers,
kundan

]]> By: JC http://sampadswain.com/2007/09/gorilla-guerilla-marketing/comment-page-1/#comment-182 JC Thu, 13 Sep 2007 01:41:00 +0000 http://sampadweblog.wordpress.com/2007/09/07/gorilla-guerilla-marketing/#comment-182 wonder why you choose to label this as stealth marketing...aint stealth marketing about product promotion without the consumer knowing that it is one, e.g. editorial content about a product that is paid for by the company wonder why you choose to label this as stealth marketing…aint stealth marketing about product promotion without the consumer knowing that it is one, e.g. editorial content about a product that is paid for by the company

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