Guerilla marketing is a low-budget, unconventional spin on marketing that often doesn’t feature the actual product at all. Also another form of stealth marketing, this type of campaign tricks the consumer into thinking about a certain product, without them realizing they have been exposed to commercial advertising. E.g. Apple Mac Mini (Remember!)

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Nowadays customers don’t want advertisers going gun ho about showcasing their product. They want entertainment. In India ITC tried to bring the same concept with their BINGO snacks which more or less tried to break the myth of traditional advertising. I hope by now people can very well understand the effectiveness of its advertisement by mind share that BINGO has.

I guess its the new form of advertising that is catching the customers attention. But companies have to make sure that they don’t fall into the trap of short term sales. They should try to build long term brand values.
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