Interactive Marketing Blog

Sampad Swain explores Marketing, Social Media and Technology trends, strategies and its impact on Business, Culture & us

Archive for September, 2007

Firebrand: Advertising has a new dimension

September 29, 2007 By: Sampad Swain Category: Advertising 2.0, Interactivity, Marketing

Just think for a while- Wouldn’t you love seeing those chirpy, sexy, funny advertisements again and again. Now for all those who have risen their hands, there’s a great news again (though this is not the first time it ever happened).
Firebrand™ came up with a concept which says “Advertisement as Content”. Now think MTV showcasing [...]

The Sharp™ Xperience

September 28, 2007 By: Sampad Swain Category: Interactivity, Online Marketing

While surfing seamlessly through the cyberspace, once in a while it happens that you stumble upon something cool like this. I was checking adverblog and I saw this cool and funky site.
Believe me I have no damn clue about it (except for that its the latest creation from the stable of Sharp and it’s a [...]

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Happy B’Day Google: Is it 9 or 10 Years Old?

September 28, 2007 By: Sampad Swain Category: Random Thoughts, Tech 2.0

The Google home page is sporting the special logo above, celebrating the company’s ninth birthday, with one of the G’s turned into a nine. But wait? Didn’t Google just turn 10? Google’s domain name turned 10 years old on September 15, but the company itself celebrates its incorporation date in September 1998. [...]

Mass advertising is dead

September 24, 2007 By: Sampad Swain Category: Advertising 2.0, Digital Branding, Interactivity, Marketing

Mass advertising is dying. Just think in a 30 second slot of any prime time television programme, you try to showcase your product in the best possible way. But there is a small problem. Nowadays educated and experienced customer care less about commercials, ads, banners or any form of fancy wording which is forced upon [...]

Where Google Adsense goes wrong…

September 17, 2007 By: Sampad Swain Category: Advertising 2.0, Marketing, Tech 2.0

AdSense is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.

Google AdSense for content automatically crawls the content of your pages and [...]

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