Interactive Marketing Blog

Time and again research has shown that women speak more words per day than an average male. Now most of the time it leads to gossip which is their forte (pun intended). Now the question is how a marketer like me comes in picture with this inherent female characteristic.
Take this for instance. “Word of [...]

We all know that Brand exists in the mind of the customers. It is the customers who make or break a brand. So it is imperative to understand the parameters which affect the customers to endorse a product and take the product to its zenith i.e. Brand status.

Some of the important parameters to assess a [...]

Open any marketing book by any marketing guru, you will find one thing in common i.e. 4 P’s for products and to stretch it a bit, 7 P’s for services (someone of course thought of the intangible aspect of a service) and so on and so forth. Now this post obviously won’t talk about the [...]

Orkut™ is an internet social network service which is run by Google™. It came into existence in January 2004. Now it won’t be wrong to state here that it was one of the first successful endeavor of Google™ to enter into uncharted territories of web 2.0 with this new business model where users were [...]

Marketers are always on a look out to tap those subtle possibilities from every nook and corner. So how do u see the possibilities when you have zillion people hooked on to the internet and the world of internet is shifting from web 1.0 to web 2.0 i.e. more user generated content? That’s why the [...]