Interactive Marketing Blog

Continuing with the last article:

RULE No 5. Visual appearance is a key factor for the product – When a new product is launched in the market, the first impression is the last impression for the customers, which is looks of the product. E.g. Apple iPod has a very trendy, slim, Gen Y looks which [...]

BRANDS: Sometimes potion of joy and sometimes nightmare for managers. Why I am being theatrical about the statement is what this article aims at i.e. understanding the basic reasons why certain brands fail and why certain brands succeed in the marketplace. The main differentiating factor between success and failure of the product is the [...]

Continuing with the last article “Innovate to Differentiate”

Innovation is one part of the whole success story. There have been many brands – both established and new product which has failed miserably in the market. We can cite as many examples as we can. But delving deep into the reasons why these products have failed can [...]

Innovation is the key to success in the 21st century. There are lots of reasons for it. Nowadays product life cycles (PLC) are truly getting shorter because of an increased number of competitors from here and abroad and their readiness to copy anything that seems to be taking off. Secondly, customers have become less brand [...]

India: the land of a billion people, the land of inherent paradoxes, the land of diversity in every possible imaginable way: the mammoth who has finally risen from its slumber.
I can’t help thinking that where we are heading? Are we heading towards a bastion of young, talented, energetic population driving our economy? If this [...]